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Concept
 
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Concept

Before getting started on your advertising campaign we recommend you
to first take a step back and clarify a number of issues which will determine
your campagne, its success and the time frame in which to act.

We would discuss issues like:

What are your expectations and targets?
Who is your target group, where is it and what are its characteristics?
What exactly do your potential clients or donors look for in you advertising tools?
How can you accommodate the needs of your clients or donors?
How can you create 'customer loyalty' that lasts?
What is essential?
What is affordable?
What is feasible?

Together we would develop your individual advertising concept including:

Your advertising targets
Your target group
A selection of well co-ordinated advertising solutions which you can identify with
As well as a time schedule for their realisation